Now showing items 1-4 of 4
Mobile eye-tracking in retail
States of consciousness: performing sensory perceptions
(Oxford-Globe Forum, 2017-12-02)
This conference discussion paper outlines the potential impacts of our emerging scientific understanding of the breadth of human (and non-human) sensory perceptions on the future of theatrical performance. We examine how ...
Using eye-gaze visual technologies to compare consumer response in real and 3D virtual worlds: an exploratory application to retail.
(Academy of Marketing Annual Conference, 2011)
This paper reports on the development and findings of a research investigation using visual technologies to investigate comparisons into consumer responses of store-based and virtual retail environments. The visual ...