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    The Future of Machinima 

    Harwood, Tracy (2014)
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    Samsung Nation: A Gamified Experience 

    Harwood, Tracy; Garry, Tony (Routledge, 2017)
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    Market research within 3D virtual worlds: An examination of pertinent issues 

    Harwood, Tracy; Ward, Janet (2013)
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    Building student empowerment through live commercial projects: A reflective account of participants 

    Harwood, Tracy; Liu, Wen-Ling (University of Hull, 2016)
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    Machinima & Me 

    Harwood, Tracy (2014)
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    Machinima: A meme of our time 

    Harwood, Tracy (IGI Global, 2016-03)
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    Hyperreal Living: The DraxTM Files 

    Harwood, Tracy; Garry, Tony; Belk, Russell; Drax, Bernhard (Consumer Culture Theory Conference, 2017-07-09)
    This paper supports a videographic presentation of findings of research into hyperreal living, based on one of the co-authors documentary evidence from Second Life ® collated over a 15 year period. The videography is ...
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    It’s mine: Participation and ownership within virtual value co-creation enviornments. 

    Harwood, Tracy; Garry, Tony (Routledge, 2010)
    Interpretations of value and the processes of value creation are rapidly evolving from product and firm centric perspectives to personalised consumer experiences. However, whilst much of the literature in this area advocates ...
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    The role of product attributes in influencing consumer perceptions of corporate reputation and corporate sustainability strategy 

    Harwood, Tracy; Garry, Tony (2nd International Colloquium on Design, Branding and Marketing, 2014)
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    Walker family: At home, circa 2020 

    Harwood, Tracy; Garry, Tony (2015)
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    Harwood, Tracy (56)
    Garry, Tony (27)Jones, Martin (4)Belk, Russell (3)Uwins, M. (3)Carreras, A. (2)Jones, M. (2)Liu, Wen-Ling (2)Smith, Sophy (2)Ward, Janet (2)... View MoreSubjectInternet of Things (6)machinima (5)AHRC (4)cultural values (4)Artificial Intelligence (2)Digital Culture (2)e-commerce (2)Marketing (2)online gaming (2)qualitative research (2)... View MoreDate Issued2014 (10)2016 (9)2017 (9)2015 (8)2019 (7)2013 (4)2010 (3)2011 (2)2012 (2)2018 (2)Has File(s)No (34)Yes (22)

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