Now showing items 21-30 of 34
Building student empowerment through live commercial projects: A reflective account of participants
(University of Hull, 2016)
Machinima & Me
It’s mine: Participation and ownership within virtual value co-creation enviornments.
Interpretations of value and the processes of value creation are rapidly evolving from product and firm centric perspectives to personalised consumer experiences. However, whilst much of the literature in this area advocates ...
The role of product attributes in influencing consumer perceptions of corporate reputation and corporate sustainability strategy
(2nd International Colloquium on Design, Branding and Marketing, 2014)
Performance Trust: Internet of Things
(International Colloquium on Relationship Marketing, 2016)
Convergence of gaming and virtual worlds.
(Sprenger / IGI, 2010)
Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community
(John Wiley & Sons, 2014)
Trust and the Internet of Things: Dimensions and Predictors
(ANZMAC: Marketing in a Post-Disciplinary Era, 2016)