Now showing items 11-20 of 34
Gamifying a brand experience: insights from an explorative case
(Academy of Marketing Annual Conference, 2014)
Towards a manifesto for Machinima.
Emergence of gamified commerce: Turning Virtual to Real
This paper, published in large part in Ciaramitaro’s (2011) Virtual Worlds and E-Commerce, reflects how gaming and virtual worlds have impacted on ecommerce in recent years. A dynamic commercial environment with massive ...
Machinima: extending brand reach
An investigation into gamification as a customer engagement experience environment
Purpose This study aims to provide empirically generated insights into a gamification approach to online customer engagement and behavior (CE and CEB). There is a substantive discrepancy between popular coverage and ...
Curating digital culture: Managing excellence, rigour and relevance of machinima for audiences
(14th International Colloquium on Nonprofit, Arts, Heritage and Social Marketing, 2015)
The Future of Machinima
Samsung Nation: A Gamified Experience