Now showing items 1-2 of 2
Building brand value through technical instruction - a case study in the use of a qualitative analysis method.
(Society for Technical Communication, 2009-05-06)
The instruction manual is the primary document that enables inexperienced users to understand and operate unfamiliar technological products. This paper proposes that the manual is also a significant brand document and ...
The graphic dilemma in user instructions - exploring the gap between past graphic diversity in instructional material and current practice.
(New Views II, 2008-07)
The history of user instructions demonstrates a graphic diversity and freedom from the conventionality that typifies current examples, especially those that attempt to explain the operation of new technology products to ...