Now showing items 1-2 of 2
Focus Groups and Political Marketing. Science and Democracy as Axiomatic’
(British Journal of Politics and International Relations, 2007-02)
Focus groups are an established and influential way of generating public opinion data. They have been extensively used by the British Labour Party and are more broadly associated with marketing. Focus groups, as referred ...
Ontology and Epistemology in Political Marketing: Keeping it Real
(Journal of Political Marketing, 2007-08)
Ontological and epistemological concerns, considerations about what is real and the status of the claims to knowledge that flow in relation to that reality, necessarily underpin all areas of political analysis. As such it ...