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Political Marketing: A Rational Choice?
(Journal of Political Marketing, 2004)
Political marketing is a relatively new approach to analysing political activity that draws upon management marketing assumptions to describe political behaviour. These assumptions are explicitly grounded in neoclassical ...
Political Science as a Broad Church: The search for a pluralist discipline
In 1996 Robert Goodin and Hans-Dieter Klingemann published an edited collection of essays, A New Handbook of Political Science, that provides probably the best overview of the discipline of political science, at least as ...
The Media and the Personal lives of Politicians in the United States
(Oxford University Press, 2004-01)
The Clinton–Lewinsky story surfaced on the internet on a Saturday evening, by Sunday morning it was the topic of a network talk show, by Monday it was front page of the Washington Post. This was the scandal that led to ...