Now showing items 1-7 of 7
Practising creativity to develop students in marketing
(Student Engagement in Higher Education Journal, 2019)
This paper presents the findings of a ‘client-based’ experiential learning innovation introduced into the curriculum of a postgraduate marketing and advertising programme at a UK higher education institution. Based on ...
Convergence markets: Virtual Corpo[reality]
(International Society of Markets and Development (Digital Commons), 2019)
Role of Artificial Intelligence (AI) art in care of ageing society: focus on dementia
Background: Art enhances both physical and mental health wellbeing. The health benefits include reduction in blood pressure, heart rate, pain perception and briefer inpatient stays, as well as improvement of communication ...
Trust and its predictors within a cyber-physical system context
This research aims to provide empirically derived insights into trust and its predictors within a cyber-physical system context of a household service. The methodology comprises an innovative mixed methods design encompassing ...
Technological disruptions in Services: lessons from Tourism and Hospitality
Purpose – Technological disruptions such as the Internet of Things and autonomous devices, enhanced analytical capabilities (artificial intelligence) and rich media (virtual and augmented reality) are creating smart ...
Design Fiction Diegetic Prototyping: A Research Framework for Visualizing Service Innovations
(Journal of Services Marketing, 2019-11)
Purpose: This paper presents a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies. Design/methodolo ...
Cyborgs as Frontline Service Employees: A Research Agenda
Purpose This paper identifies and explores potential applications of cyborgian technologies within service contexts and how service providers may leverage the integration of cyborgian service actors into their service ...