Now showing items 1-8 of 8
Trust Management Systems in Relationship Marketing: Internet of Things
(International Colloquium on Relationship Marketing, 2015)
Machinima: extending brand reach
An investigation into gamification as a customer engagement experience environment
Purpose This study aims to provide empirically generated insights into a gamification approach to online customer engagement and behavior (CE and CEB). There is a substantive discrepancy between popular coverage and ...
Curating digital culture: Managing excellence, rigour and relevance of machinima for audiences
(14th International Colloquium on Nonprofit, Arts, Heritage and Social Marketing, 2015)