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Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media

Bridgen, L. (Article)

Public relations practitioners are encouraged to use their feelings and emotions at work, which Yeomans (2007: 218) describes as 'learning to please'. Executing the growing social media aspect of the public relations role ...
Empowerment and exploitation: Intra-agency communications

Bridgen, L. (Conference)

The potential of social media to alter models and modes of intra-organizational communications has attracted the attention of both academics and organizations (e.g. Hacker (1996), Gorman (2003), Jo and Shim (2005), Friedl ...

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