The management issues.
Clients buy designs, but also clear, relevant, informed and surprising opinions.
Moves the management of design consultancies up from everyday practical and design quality issues toward trend analysis, clear communications, research, science, and technology
Citation : Woudhuysen, J. (2011) The management issues. In: Preddy, S. ed. How to run a successful design business. Farnham: Gower, pp. 87-92
ISBN : 9780566091896
Research Group : Design and New Product Development
Peer Reviewed : No
- School of Design