Cultural anxiety 2.0

De Montfort University Open Research Archive

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dc.contributor.author Everitt, Dave
dc.contributor.author Mills, Simon
dc.date.accessioned 2011-12-12T16:05:35Z
dc.date.available 2011-12-12T16:05:35Z
dc.date.issued 2009-09-01
dc.identifier.citation Everitt, D. and Mills, S. (2009) Cultural anxiety 2.0. Media, Culture & Society, 31 (5) pp. 749–768 en
dc.identifier.issn 0163-4437
dc.identifier.uri http://hdl.handle.net/2086/5463
dc.description.abstract Since the naming by Tim O’Reilly of ‘Web 2.0’ to signify a new phase in web development and user experience, the ‘2.0’ suffix has been applied in a number of disciplines to indicate a similarly new direction in that field. However, this borrowed branding can fail to transfer the culture of development and original intentions of the ‘Web 2.0’ label, and may therefore be applied without detailed knowledge of its origins. There is a case for examining the technical and cultural meaning of Web 2.0 in order to determine whether a deeper understanding of the history and original context of the label - and the technology behind it - have anything to offer toward a more intelligently informed ‘2.0’ metaphor, or - fundamentally - whether its use in other contexts is meaningful in any case beyond the current phase of the web. To this end we explore the contrast between what may be termed ‘technology-independent’ applications of the metaphorical suffix and those that may be termed ‘technologically-dependent’ in their degree of accuracy to the tenets behind the original concept. Additionally, we explore the drivers behind the rush to adopt the 2.0 suffix, and in particular its relation to contemporary discussion regarding how Media Studies needs to be ‘upgraded’ to Media Studies 2.0 in order to deal with new media. en
dc.language.iso en en
dc.publisher SAGE Publications en
dc.subject anxiety en
dc.subject web 2.0 en
dc.subject internet en
dc.subject open source en
dc.subject culture en
dc.subject media en
dc.title Cultural anxiety 2.0 en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1177/0163443709339463
dc.researchgroup Institute of Creative Technologies
dc.peerreviewed Yes en


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