Social CRM as a business strategy.

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dc.contributor.author Woodcock, N.
dc.contributor.author Green, A.
dc.contributor.author Starkey, M.
dc.date.accessioned 2011-07-08T13:25:58Z
dc.date.available 2011-07-08T13:25:58Z
dc.date.issued 2011
dc.identifier.citation Woodcock, N., Green, A. and Starkey, M. (2011) Social CRM as a business strategy. Journal of Database Marketing and Customer Strategy Management, 18 (1), pp. 50-64 en
dc.identifier.issn 1741-2439
dc.identifier.uri http://hdl.handle.net/2086/5083
dc.language.iso en en
dc.publisher Palgrave en
dc.title Social CRM as a business strategy. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1057/dbm.2011.7
dc.peerreviewed Yes en


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