Forecasting the frontiers of design

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dc.contributor.author Woudhuysen, James en
dc.date.accessioned 2008-12-11T13:20:04Z
dc.date.available 2008-12-11T13:20:04Z
dc.date.issued 2006-10-01 en
dc.identifier.citation WOUDHUYSEN, J. (2006) Forecasting the frontiers of design. Design Management Review, 17 (4) pp.31-38
dc.identifier.issn 1045-7194 en
dc.identifier.uri http://hdl.handle.net/2086/504
dc.description This paper interrogates the future aims and politics of design around product quality, design and climate change, and the design of services. It defends technological innovation and questions today’s widely held but rather narrow obsession with subjective user experiences. The paper led to an invitation from the Design Management Institute to present a paper on ‘Responsible design and the triple bottom line’ to 170 attendees at the 32nd International Design Management Conference in Williamsburg, Virginia, US, September 2007. The paper critiques the orientation toward emotions of both theories of leadership (cf Bennis and Thomas, Geeks and Geezers: How Era, Values, and Defining Moments Shape Leaders; Goleman, McKee, and Boyatzis, Primal Leadership: Realizing the Power of Emotional Intelligence; both Harvard Business School Press, 2002) and theories of user experience (cf Pine and Gilmore, The Experience Economy, Harvard, 1999). It argues that the idea that the user’s experience is a kind of unrecognised key to corporate success has been the mantra of design for perhaps two decades. It suggests that old-fashioned criteria for quality – price, cost of ownership, reliability, ease of maintenance, durability – still count and that to downplay these is a mistake. Around climate change, the paper makes a case study of fuel efficiency in cars, to contend that the more thoughtful we are about energy supply processes and the emissions that attend them, the more thoughtless and unaware we can afford to be about the consumption of energy. Around service design, the paper makes a case study of solar panels, advancing the view that the priority environmentalism assigns to economy in resource utilisation can lead to a multiplication of labour-intensive services, when an approach that works toward automation would be more sensible en
dc.language.iso en en
dc.publisher Design Management Review en
dc.subject RAE 2008
dc.subject UoA 63 Art and Design
dc.title Forecasting the frontiers of design en
dc.type Article en
dc.researchgroup Design and New Product Development


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