Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.

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dc.contributor.author Takhar, Amandeep
dc.contributor.author Maclaran, Pauline
dc.contributor.author Parsons, Elizabeth
dc.contributor.author Broderick, Anne
dc.date.accessioned 2011-06-27T09:33:48Z
dc.date.available 2011-06-27T09:33:48Z
dc.date.issued 2010
dc.identifier.citation Takhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073 en
dc.identifier.issn 0267-257X
dc.identifier.uri http://hdl.handle.net/2086/5042
dc.language.iso en en
dc.publisher Academic Press en
dc.title Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1080/0267257X.2010.508978
dc.peerreviewed Yes en


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