Ikea, eating 2004

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dc.contributor.author Pryke, S. en
dc.date.accessioned 2008-12-11T13:20:00Z
dc.date.available 2008-12-11T13:20:00Z
dc.date.issued 2004-12-01 en
dc.identifier.uri http://hdl.handle.net/2086/493
dc.description The brief was to produce a range of affordable and functional products for everyday use. Research undertaken in response to the brief significantly addressed the needs of the consumer. The range was designed so that it could be manufactured across a number of factories: Greece, Spain, Portugal, Poland, Vietnam and China, thus, allowing the volumes to be achieved without completely overrunning one factory with one range. The designing of each article considered the most effective production method. Also stacking of each product was a necessary part of the design brief, this facilitates ease of storage and transportation. Stacking of objects is particularly challenging but necessary for economic and environmental policies. The range also offers the same design in a number of materials: stoneware, earthenware, and glass and a number of glaze and/or glass colours and patterns. This provides different price points and also a variety of aesthetics and consumer choice. The overall aesthetic is clean-cut, which provides simplicity and easy accessibility for the consumer but also a plain surface for the addition of pattern. A workshop with Kevin Gould, the chef, food critic and food trend analyst, enabled design teams to assess current food trends helpful to designing products appropriate to the food customers are buying. Research showed that although traditional and cultural dishes remained a mainstay in consumers’ eating habits, there was a predominant demand for pasta, pizza, rice and noodle dishes particularly Indian and Thai curry. Consumers were also seeking tableware to reflect the trans-cultural character of these dishes: large 30cm flat pizza plates, generous pasta bowls, deep bowls for noodles, and square and rectangular dishes to mimic Oriental styles. Further research into market and product availability at major international trade fairs allowed us to assess the gaps in the current market. Frukost tableware: Breakfast cup and saucer -large oversized saucer to place a croissant or toast on the side of a cup of coffee. Syntes tableware: Earthenware round serving plate, dinner plate, side plate, cereal bowl, pasta bowl. Also oblong dinner and serving plate Syntes Klar glass tableware: clear glass serving plate, dinner plate, side plate, cereal bowl Syntes glas; coloured blue glass serving plate, dinner plate, side plate, cereal bowl Syntes Linje; Syntes Trop; Syntes Fro; Coloured glazed earthenware, dinner plate, side plate, cereal bowl, pasta bowl. Rara glassware: blown glass tumblers and wine glasses Dekorativ glassware: blown glass jug Mixtur glass cookware: set of 4 nesting pressed glass oven to tableware Barbar trays: set of 4 laminated patterned trays Detalj: 4 Candleholders Dinera: stoneware dinner plate, side plate, cereal bowl Dryckjom: stoneware mug Pipan: stainless steel whistling kettle en
dc.language.iso en en
dc.subject RAE 2008
dc.subject UoA 63 Art and Design
dc.title Ikea, eating 2004 en
dc.type Other en
dc.researchgroup Design and New Product Development

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