Competitive Intelligence and marketing strategy formulation.

De Montfort University Open Research Archive

Show simple item record Badr, Ahmad Wright, Sheila 2011-03-15T15:32:47Z 2011-03-15T15:32:47Z 2004
dc.identifier.citation Badr, A. and Wright, S. (2004) Competitive Intelligence and Marketing Strategy Formulation. Competitive Intelligence, 7 (3), pp. 35-38 en
dc.description.abstract The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored the contribution which CI can make to MSF. This is partly because managers and academics themselves have not yet identified the relationship. It is also extremely rare to find evidence of any investigative study looking at this aspect of CI within European companies. This paper reports on the first and only CI Doctoral study to be completed in the UK to date. The focus of the research was designed to fill the gap in current knowledge on the ‘Role of Competitive Intelligence in the Formulation of Marketing Strategy’. An overview of this work is reported here, providing the salient findings from the empirical study. en
dc.language.iso en en
dc.subject competitive intelligence en
dc.subject marketing strategy en
dc.subject strategy formulation en
dc.subject empirical study en
dc.title Competitive Intelligence and marketing strategy formulation. en
dc.type Article en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed No en

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