Competitive Intelligence analysis failure: Diagnosing individual level causes and implementing organisational level remedies.

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dc.contributor.author Fleisher, Craig S.
dc.contributor.author Wright, Sheila
dc.date.accessioned 2011-01-18T15:50:14Z
dc.date.available 2011-01-18T15:50:14Z
dc.date.issued 2010
dc.identifier.citation Fleisher, C.S. and Wright, S. (2010) Competitive Intelligence Analysis Failure: Diagnosing Individual Level Causes and Implementing Organisational Level Remedies. Journal of Strategic Marketing, 18 (7), pp. 553-572 en
dc.identifier.issn 0965-254X
dc.identifier.uri http://hdl.handle.net/2086/4532
dc.description.abstract It is anticipated that any Competitive Intelligence (CI) professional would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies would normally come with added experience on the job, as should the ability to reduce the risk of failure by diagnosing potential pitfalls. This paper presents: a) a unique four-level hierarchical model of analysis failure; b) identification of common causes of failure at the individual level; c) ten key continua of CI analysis skills which we believe an analyst has to master to become competent in their work and d) guiding principles for an enlightened firm to follow if they wish to discharge their organisational level responsibility of reducing the potential for analysis failure. We believe that the issues raised in this paper are of significance and should ultimately contribute towards creating a more successful analysis function. This can only be of benefit to educators, practitioners and others who rely on skilful CI output to inform their decision making. en
dc.language.iso en en
dc.publisher Taylor and Francis
dc.subject competitive analysis en
dc.subject insight en
dc.subject failure en
dc.subject causes en
dc.subject remedies en
dc.title Competitive Intelligence analysis failure: Diagnosing individual level causes and implementing organisational level remedies. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1080/0965254X.2010.529152
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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