Causes of competitive analysis failure: Understanding and responding to problems at the individual level.

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dc.contributor.author Fleisher, Craig S.
dc.contributor.author Wright, Sheila
dc.date.accessioned 2011-01-18T11:34:53Z
dc.date.available 2011-01-18T11:34:53Z
dc.date.issued 2009
dc.identifier.citation Fleisher, C.S. and Wright, S. (2009) Causes of Competitive Analysis Failure: Understanding and Responding to Problems at the Individual Level. European Competitive Intelligence Symposium (ECIS), Stockholm, Sweden en
dc.identifier.uri http://hdl.handle.net/2086/4518
dc.description.abstract It ought to be a fairly safe assumption that a CI analyst would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies should come with added experience on the job, as should the ability to reduce the risk of failure by diagnosing potential pitfalls. This paper presents a) a unique four-level hierarchical model of analysis failure, b) ten key continua of competitive analysis skills which we believe an analyst has to master before they can consider themselves to be truly competent in their work, c) a discussion on the paucity of high quality teaching of these skills, and d) presents eight guiding principles which a firm should consider in an attempt to improve individual performance and reduce the potential for analysis failure. Our purpose in identifying the possibility and causes of analytical failure is that we believe much can be learned by managers and practitioners from studying failures. This learning can ultimately contribute towards creating a more successful analysis function which can only be beneficial to all concerned. en
dc.language.iso en en
dc.subject competitive analysis failure en
dc.subject hierarchical model en
dc.subject individual insight en
dc.subject analyst skills en
dc.title Causes of competitive analysis failure: Understanding and responding to problems at the individual level. en
dc.type Conference en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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