Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.

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dc.contributor.author Wright, Sheila
dc.contributor.author Fleisher, Craig S.
dc.contributor.author Madden, Emma
dc.date.accessioned 2011-01-18T11:24:29Z
dc.date.available 2011-01-18T11:24:29Z
dc.date.issued 2008
dc.identifier.citation Wright, S., Fleisher, C.S. and Madden, E. (2008) Characteristics of Competitive Intelligence Practice in R&D Driven Firms: Evidence from the UK Pharmaceutical Industry. European Business Research Forum (EBRF), Finland en
dc.identifier.uri http://hdl.handle.net/2086/4517
dc.description.abstract The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the infrastructure of competitive intelligence practice within the industry. The study analyses and reports on the results from data and views gathered via questionnaire which addressed the questions of attitudes towards CI, methods of gathering CI, practitioner background, and problem areas. en
dc.language.iso en en
dc.subject empirical study en
dc.subject competitive intelligence en
dc.subject knowledge en
dc.subject R&D en
dc.subject pharmaceuticals en
dc.subject United Kingdom en
dc.title Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry. en
dc.type Conference en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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