Show simple item record

dc.contributor.authorWright, Sheila
dc.contributor.authorEid, Elsayed R.
dc.contributor.authorFleisher, Craig S.
dc.date.accessioned2011-01-18T11:19:09Z
dc.date.available2011-01-18T11:19:09Z
dc.date.issued2009
dc.identifier.citationWright, S., Eid, E.R. and Fleisher, C.S. (2009) Empirical Study of Competitive Intelligence Practice: Evidence from UK Retail Banking. Academy of Marketing Conference, Competitive Intelligence, Analysis & Strategy Track, Leeds, UKen
dc.identifier.urihttp://hdl.handle.net/2086/4516
dc.descriptionWinner of Best Paper in Track Prize sponsored by European Journal of Marketingen
dc.description.abstractThis paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree to which they “buy-in” to the information sharing attitude. The findings were applied to a best practice model which provides a clear picture of the current status of CI in these establishments and the attitudes of senior managers toward such activity. Recommendations are made on the improvements which would be required for the sector to be considered effective and efficient operators of CI practice.en
dc.language.isoenen
dc.subjectcompetitive intelligence practiceen
dc.subjectUK retail bankingen
dc.subjectWright-Pickton typologyen
dc.titleEmpirical study of competitive intelligence practice: Evidence from UK retail banking.en
dc.typeConferenceen
dc.researchgroupCompetitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewedYesen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record