Empirical study of competitive intelligence practice: Evidence from UK retail banking.

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dc.contributor.author Wright, Sheila
dc.contributor.author Eid, Elsayed R.
dc.contributor.author Fleisher, Craig S.
dc.date.accessioned 2011-01-18T11:19:09Z
dc.date.available 2011-01-18T11:19:09Z
dc.date.issued 2009
dc.identifier.citation Wright, S., Eid, E.R. and Fleisher, C.S. (2009) Empirical Study of Competitive Intelligence Practice: Evidence from UK Retail Banking. Academy of Marketing Conference, Competitive Intelligence, Analysis & Strategy Track, Leeds, UK en
dc.identifier.uri http://hdl.handle.net/2086/4516
dc.description Winner of Best Paper in Track Prize sponsored by European Journal of Marketing en
dc.description.abstract This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree to which they “buy-in” to the information sharing attitude. The findings were applied to a best practice model which provides a clear picture of the current status of CI in these establishments and the attitudes of senior managers toward such activity. Recommendations are made on the improvements which would be required for the sector to be considered effective and efficient operators of CI practice. en
dc.language.iso en en
dc.subject competitive intelligence practice en
dc.subject UK retail banking en
dc.subject Wright-Pickton typology en
dc.title Empirical study of competitive intelligence practice: Evidence from UK retail banking. en
dc.type Conference en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en

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