Empirical study of competitive intelligence practice: Evidence from UK retail banking.
This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree to which they “buy-in” to the information sharing attitude. The findings were applied to a best practice model which provides a clear picture of the current status of CI in these establishments and the attitudes of senior managers toward such activity. Recommendations are made on the improvements which would be required for the sector to be considered effective and efficient operators of CI practice.
Winner of Best Paper in Track Prize sponsored by European Journal of Marketing
Citation : Wright, S., Eid, E.R. and Fleisher, C.S. (2009) Empirical Study of Competitive Intelligence Practice: Evidence from UK Retail Banking. Academy of Marketing Conference, Competitive Intelligence, Analysis & Strategy Track, Leeds, UK
Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
Peer Reviewed : Yes