Intelligence – A global comparison.

De Montfort University Open Research Archive

Show simple item record Calof, Jonathan L. Wright, Sheila Badr, Ahmad 2011-01-18T11:08:26Z 2011-01-18T11:08:26Z 2006
dc.identifier.citation Calof, J.L., Wright, S. and Badr, A. (2006) Intelligence – A Global Comparison. University of Ottawa, School of Management, Occasional Paper No 06-36 en
dc.identifier.issn 0701-3086
dc.description.abstract Competitive intelligence has occupied much attention in the popular press and with key business leaders. Books on intelligence are regularly becoming top sellers and senior executives are lauding the importance of it as a driver for change and increased competitive advantage. This paper examines three empirical studies carried out in Canada, United Kingdom and Europe and draws comparisons on their approach and findings. The authors also note other empirical studies undertaken so far and conclude that not only are they small in number but they do not appear to be advancing knowledge in the field. Neither are they innovative or creative. A sea change in approach is recommended with the goal being to answer the questions as to “how” and “why” rather than “whether” intelligence practice is conducted. en
dc.language.iso en_US en
dc.publisher University of Ottawa, School of Management en
dc.relation.ispartofseries Occasional Paper;06-36
dc.subject marketing intelligence en
dc.subject global comparison en
dc.subject competitive intelligence en
dc.title Intelligence – A global comparison. en
dc.type Article en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en

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