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De Montfort University Open Research Archive

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Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths. 282

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June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths. 6 7 2 0 3 4 1

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