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De Montfort University Open Research Archive

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Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths. 257

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October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths. 9 3 0 2 2 1 5

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