Competitive intelligence as public policy in France: Making a difference in the SME sector.

De Montfort University Open Research Archive

Show simple item record Smith, Jamie R. Wright, Sheila Pickton, David W. 2011-01-11T16:20:10Z 2011-01-11T16:20:10Z 2010
dc.identifier.citation Smith, J.R., Wright, S. and Pickton, D.W. (2010) Competitive Intelligence as Public Policy in France: Making a Difference in the SME Sector. Academy of Marketing Conference, Competitive Intelligence, Analysis & Strategy Track, Coventry, UK en
dc.description Awarded Best Paper in Track Prize, sponsored by Journal of Strategic Marketing en
dc.description.abstract This paper reports on an empirical study of the French Chambers of Commerce and Industry Competitive Intelligence programmes. Semi-structured interviews were undertaken with the directors of 15 CI programmes from 4 regions of France. The findings show that tangible results have been achieved despite resistance from small businesses in regard to their Competitive Intelligence practices. The paper also identifies the public and private sector entities which were named as sources of advice for small businesses for their Competitive Intelligence needs. The insights elicited can help future initiatives by public/private partnerships in both CI programme design and implementation. en
dc.language.iso en en
dc.subject Competitive Intelligence en
dc.subject France en
dc.subject Public Policy en
dc.subject SMEs en
dc.title Competitive intelligence as public policy in France: Making a difference in the SME sector. en
dc.type Conference en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en

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