Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries.

De Montfort University Open Research Archive

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dc.contributor.author Culling, Benjamin George
dc.date.accessioned 2010-10-26T08:50:36Z
dc.date.available 2010-10-26T08:50:36Z
dc.date.issued 2006
dc.identifier.uri http://hdl.handle.net/2086/4293
dc.language.iso en en
dc.publisher De Montfort University en
dc.subject.ddc 338.888410688 en
dc.title Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries. en
dc.type Thesis or dissertation en
dc.type.qualificationlevel Doctoral en
dc.type.qualificationname PhD en


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