MNE executive insights into international advertising programme standardisation.

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dc.contributor.author Melewar, T. C.
dc.contributor.author Pickton, David W.
dc.contributor.author Gupta, S.
dc.contributor.author Chigovanyika, T.
dc.date.accessioned 2010-05-24T11:45:01Z
dc.date.available 2010-05-24T11:45:01Z
dc.date.issued 2009
dc.identifier.citation Melewar, T. C. et al (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5), pp. 345-365. en
dc.identifier.issn 1352-7266
dc.identifier.uri http://hdl.handle.net/2086/3841
dc.language.iso en en
dc.publisher Taylor and Francis en
dc.title MNE executive insights into international advertising programme standardisation. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1080/13527260802710316
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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