A systems-based media effectiveness framework for e-marketing communications.

De Montfort University Open Research Archive

Show simple item record

dc.contributor.author Alio, J.
dc.contributor.author Ibrahim, M.
dc.contributor.author Pickton, David W.
dc.contributor.author Bassford, Marie
dc.date.accessioned 2010-04-14T08:43:44Z
dc.date.available 2010-04-14T08:43:44Z
dc.date.issued 2009
dc.identifier.citation Alio, J. et al. (2009) A systems-based media effectiveness framework for e-marketing communications. 2009 IEEE International Systems Conference; Vancouver, BC; pp. 150-155. en
dc.identifier.isbn 9781424434626
dc.identifier.uri http://hdl.handle.net/2086/3706
dc.language.iso en en
dc.publisher IEEE en
dc.title A systems-based media effectiveness framework for e-marketing communications. en
dc.type Conference en
dc.identifier.doi http://dx.doi.org/10.1109/SYSTEMS.2009.4815789
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record