A systems-based media effectiveness framework for e-marketing communications.

Date
2009
Authors
Alio, J.
Ibrahim, M.
Pickton, David W.
Bassford, Marie
Journal Title
Journal ISSN
ISSN
Volume Title
Publisher
IEEE
Peer reviewed
Abstract
Description
Keywords
Citation
Alio, J. et al. (2009) A systems-based media effectiveness framework for e-marketing communications. 2009 IEEE International Systems Conference; Vancouver, BC; pp. 150-155.
Research Institute