Active media: A framework for digital media effectiveness.

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dc.contributor.author Alio, J.
dc.contributor.author Ibrahim, M.
dc.contributor.author Pickton, David W.
dc.contributor.author Bassford, Marie
dc.date.accessioned 2010-04-14T08:43:28Z
dc.date.available 2010-04-14T08:43:28Z
dc.date.issued 2008
dc.identifier.citation Alio, J. et al. (2008) Active media: A framework for digital media effectiveness. 2008 International Conference on Innovations in Information Technology, IIT 2008; Al Ain, pp.163-167 en
dc.identifier.isbn 9781424433964
dc.identifier.uri http://hdl.handle.net/2086/3705
dc.language.iso en en
dc.publisher IEEE en
dc.title Active media: A framework for digital media effectiveness. en
dc.type Conference en
dc.identifier.doi http://dx.doi.org/10.1109/INNOVATIONS.2008.4781661
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)


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