Active media: A framework for digital media effectiveness.

Date
2008
Authors
Alio, J.
Ibrahim, M.
Pickton, David W.
Bassford, Marie
Journal Title
Journal ISSN
ISSN
Volume Title
Publisher
IEEE
Peer reviewed
Abstract
Description
Keywords
Citation
Alio, J. et al. (2008) Active media: A framework for digital media effectiveness. 2008 International Conference on Innovations in Information Technology, IIT 2008; Al Ain, pp.163-167
Research Institute