Competitive intelligence in practice: empirical evidence from the UK retail banking sector.

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dc.contributor.author Wright, Sheila
dc.contributor.author Eid, Elsayed R.
dc.contributor.author Fleisher, Craig S.
dc.date.accessioned 2010-03-25T15:38:25Z
dc.date.available 2010-03-25T15:38:25Z
dc.date.issued 2009-11
dc.identifier.citation Wright, S., Eid, E.R. and Fleisher, C.S. (2009) Competitive intelligence in practice: empirical evidence from the UK retail banking sector. Journal of Marketing Management, 25 (9-10), pp. 941-964. en
dc.identifier.issn 0267-257X
dc.identifier.uri http://hdl.handle.net/2086/3624
dc.description.abstract This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree to which they “buy-in” to the information sharing attitude. The findings were applied to a best practice model which provides a clear picture of the current status of CI in these establishments and the attitudes of senior managers toward such activity. Recommendations are made on the improvements which would be required for the sector to be considered effective and efficient operators of CI practice. en
dc.language.iso en en
dc.publisher Routledge en
dc.subject competitive intelligence en
dc.subject UK retail banking en
dc.subject empirical study en
dc.subject Wright-Pickton typology en
dc.subject best practice en
dc.title Competitive intelligence in practice: empirical evidence from the UK retail banking sector. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/026725709X479318
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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