What's SWOT in strategic analysis?

De Montfort University Open Research Archive

Show simple item record

dc.contributor.author Pickton, David W.
dc.contributor.author Wright, Sheila
dc.date.accessioned 2010-03-25T15:38:16Z
dc.date.available 2010-03-25T15:38:16Z
dc.date.issued 1998
dc.identifier.citation Pickton, D.W. and Wright S. (1998) What's SWOT in strategic analysis? Strategic Change, 7 (2), pp. 101-109. en
dc.identifier.uri http://hdl.handle.net/2086/3623
dc.description.abstract Environmental analysis is a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to categorise significant environmental factors both internal and external to the organisation. If used simplistically, the SWOT framework is a ‘naive’ tool which may lead to strategic errors. SWOT can easily be viewed as a static analytical tool with emphasis solely on its output when the converse is true. SWOT should be a dynamic part of the management and business development process. Adoption of the approach proposed here with emphasis on process values as well as output is strongly recommended. en
dc.language.iso en en
dc.publisher John Wiley en
dc.subject SWOT en
dc.subject strategic analysis en
dc.subject strategy formulation en
dc.title What's SWOT in strategic analysis? en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1002/(SICI)1099-1697(199803/04)7:2<101::AID-JSC332>3.0.CO;2-6
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record