Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community.

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dc.contributor.author Garry, Tony
dc.contributor.author Harwood, Tracy
dc.date.accessioned 2010-01-25T10:01:02Z
dc.date.available 2010-01-25T10:01:02Z
dc.date.issued 2009-12
dc.identifier.citation Garry, T. and Harwood, T. (2009). Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community, Proceedings of Australia and New Zealand Marketing Academy Annual Conference, 30 Nov-2 Dec, Monash University, Melbourne: Australia. en
dc.identifier.uri http://hdl.handle.net/2086/3235
dc.language.iso en en
dc.title Optimising value co-creation and capture within experience environments: The application of a business model to the Machinima community. en
dc.title.alternative Proceedings of Australia and New Zealand Marketing Academy Annual Conference en
dc.type Conference en
dc.researchgroup Institute of Creative Technologies
dc.peerreviewed Yes en


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