Integrated marketing for SMEs in the global marketplace.

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dc.contributor.author Wright, L. T.
dc.contributor.author ul-Haq, R.
dc.contributor.author Oktemgil, M.
dc.date.accessioned 2009-12-22T09:49:18Z
dc.date.available 2009-12-22T09:49:18Z
dc.date.issued 2006
dc.identifier.citation Wright, L. T., ul-Haq, R. and Oktemgil, M. (2006) Integrated marketing for SMEs in the global marketplace. Journal of Direct, Data and Digital Marketing Practice, 7 (3), pp. 216-238. en
dc.identifier.issn 1746-0166
dc.identifier.uri http://hdl.handle.net/2086/3188
dc.language.iso en en
dc.publisher Henry Stewart Publications en
dc.title Integrated marketing for SMEs in the global marketplace. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1057/palgrave.dddmp.4340528
dc.peerreviewed No en


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