The CRM imperative - practice vs theory in the telecommunications industry.

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dc.contributor.author Wright, L. T.
dc.contributor.author Stone, M.
dc.contributor.author Abbott, J.
dc.date.accessioned 2009-12-22T09:45:11Z
dc.date.available 2009-12-22T09:45:11Z
dc.date.issued 2002
dc.identifier.citation Wright, L. T., Stone, M. and Abbott, J. (2002) The CRM imperative - practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4), pp. 339-349. en
dc.identifier.issn 1350-2328
dc.identifier.uri http://hdl.handle.net/2086/3186
dc.language.iso en en
dc.publisher Henry Stewart Publications en
dc.title The CRM imperative - practice vs theory in the telecommunications industry. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1057/palgrave.jdm.3240082
dc.peerreviewed Yes en


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