"Tell me lies, tell me sweet little lies": dealing with socially desirable responses in market research.

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dc.contributor.author Nancarrow, C.
dc.contributor.author Brace, I.
dc.contributor.author Wright, L. T.
dc.date.accessioned 2009-12-22T09:39:55Z
dc.date.available 2009-12-22T09:39:55Z
dc.date.issued 2001
dc.identifier.citation Nancarrow, C., Brace, I. and Wright, L. T. (2001) "Tell me lies, tell me sweet little lies": dealing with socially desirable responses in market research. The Marketing Review, 2 (1), pp. 55-69. en
dc.identifier.issn 0265-1335
dc.identifier.uri http://hdl.handle.net/2086/3180
dc.language.iso en en
dc.publisher Westburn Publishers Ltd en
dc.title "Tell me lies, tell me sweet little lies": dealing with socially desirable responses in market research. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/1469347012569427
dc.peerreviewed Yes en


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