Comparative marketing strategies of Greek and overseas firms.
De Montfort University Open Research Archive
Search DORA:
All of DORA
This Collection
Submission Guide
Reporting Guide
Reporting Tool
Process Chart
Take Down Policy
DORA Home
→
Faculty of Business and Law
→
Leicester Business School
→
Department of Strategic Management and Marketing
→
View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browse
All of DORA
Communities & Collections
Authors
Titles
Subjects/Keywords
Research Group
By Publication Date
By Submission Date
This Collection
Authors
Titles
Subjects/Keywords
Research Group
By Publication Date
By Submission Date
My Account
Login
Statistics
View Usage Statistics
Comparative marketing strategies of Greek and overseas firms.
Theodorakioglou, F.
;
Wright, L. T.
Citation:
Theodorakioglou, F. and Wright, L. T. (2000) Comparative marketing strategies of Greek and overseas firms. British Food Journal, 102 (10), pp. 773-789.
URI:
http://hdl.handle.net/2086/3173
DOI:
http://dx.doi.org/10.1108/00070700010362202
ISSN:
0007-070X
Peer Reviewed:
Yes
Date:
2000
Show attachments and full item record
Files in this item
This item appears in the following Collection(s)
Department of Strategic Management and Marketing
[390]
