Comparative marketing strategies of Greek and overseas firms.
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Comparative marketing strategies of Greek and overseas firms.
Theodorakioglou, F.
;
Wright, L. T.
Citation:
Theodorakioglou, F. and Wright, L. T. (2000) Comparative marketing strategies of Greek and overseas firms. British Food Journal, 102 (10), pp. 773-789.
URI:
http://hdl.handle.net/2086/3173
DOI:
http://dx.doi.org/10.1108/00070700010362202
ISBN:
0007-070X
Peer Reviewed:
Yes
Date:
2000
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Department of Strategic Management and Marketing
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