Comparative marketing strategies of Greek and overseas firms.

Theodorakioglou, F.; Wright, L. T.

Date

2000

Author

Theodorakioglou, F.;

Wright, L. T.

Metadata

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Citation : Theodorakioglou, F. and Wright, L. T. (2000) Comparative marketing strategies of Greek and overseas firms. British Food Journal, 102 (10), pp. 773-789.

URI

http://hdl.handle.net/2086/3173

DOI

http://dx.doi.org/10.1108/00070700010362202

ISSN : 0007-070X

Peer Reviewed : Yes

Collections

Department of Management and Entrepreneurship [633]