Defining the scope of entrepreneurial marketing: a qualitative approach.
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Defining the scope of entrepreneurial marketing: a qualitative approach.
Hill, Jimmy
;
Wright, L. T.
Citation:
Hill, J. and Wright, L. T. (2000) Defining the scope of entrepreneurial marketing: a qualitative approach. Journal of Enterprising Culture, 8 (1), pp. 23-46.
URI:
http://hdl.handle.net/2086/3166
DOI:
http://dx.doi.org/10.1142/S0218495800000036
ISSN:
0218-4958
Peer Reviewed:
Yes
Date:
2000
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Department of Strategic Management and Marketing
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