The branding of IT: marketing and research issues.

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dc.contributor.author Wright, L. T.
dc.contributor.author Nancarrow, C.
dc.contributor.author Michel, S.
dc.date.accessioned 2009-12-18T10:05:16Z
dc.date.available 2009-12-18T10:05:16Z
dc.date.issued 2002
dc.identifier.citation Wright, L. T., Nancarrow, C. and Michel, S. (2002) The branding of IT: marketing and research issues. International Journal of Information Technology and Management, 1 (4), pp. 425-442. en
dc.identifier.issn 1461-4111
dc.identifier.uri http://hdl.handle.net/2086/3163
dc.language.iso en en
dc.publisher InderScience en
dc.title The branding of IT: marketing and research issues. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1504/IJITM.2002.001209
dc.peerreviewed Yes en


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