Engaging the right mindset in qualitative marketing research.

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dc.contributor.author Nancarrow, C.
dc.contributor.author Barker, A.
dc.contributor.author Wright, L. T.
dc.date.accessioned 2009-12-18T10:04:37Z
dc.date.available 2009-12-18T10:04:37Z
dc.date.issued 2001
dc.identifier.citation Nancarrow, C.m Barker, A. and Wright, L. T. (2001) Engaging the right mindset in qualitative marketing research. Marketing Intelligence & Planning Journal, 19 (4), pp. 236 - 243. en
dc.identifier.issn 0263-4503
dc.identifier.uri http://hdl.handle.net/2086/3160
dc.language.iso en en
dc.publisher MCB University Press en
dc.title Engaging the right mindset in qualitative marketing research. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1108/EUM0000000005561
dc.peerreviewed Yes en


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