'I wouldn't start from here': finding a way in CRM projects.

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dc.contributor.author Woodcock, N.
dc.contributor.author Starkey, M.
dc.date.accessioned 2009-12-14T16:46:23Z
dc.date.available 2009-12-14T16:46:23Z
dc.date.issued 2001
dc.identifier.citation Woodcock, N. and Starkey, M. (2001) 'I wouldn't start from here': finding a way in CRM projects. Journal of Database Marketing, 9 (1), pp. 61-74. en
dc.identifier.issn 1350-2328
dc.identifier.uri http://hdl.handle.net/2086/3113
dc.language.iso en en
dc.publisher Henry Stewart publications en
dc.title 'I wouldn't start from here': finding a way in CRM projects. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1057/palgrave.jdm.3240059
dc.peerreviewed Yes en


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