CRM systems: necessary, but not sufficient. REAP the benefits of customer management.

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dc.contributor.author Starkey, M.
dc.contributor.author Woodcock, N.
dc.date.accessioned 2009-12-14T16:46:12Z
dc.date.available 2009-12-14T16:46:12Z
dc.date.issued 2002
dc.identifier.citation Starkey, M. and Woodcock, N. (2002) CRM systems: necessary, but not sufficient. REAP the benefits of customer management. Journal of Database Marketing, 9 (3), pp. 267-275. en
dc.identifier.issn 1350-2328
dc.identifier.uri http://hdl.handle.net/2086/3112
dc.language.iso en en
dc.publisher Henry Stewart publications en
dc.title CRM systems: necessary, but not sufficient. REAP the benefits of customer management. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1057/palgrave.jdm.3240008
dc.peerreviewed Yes en


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