The role of academics and analysts in misleading businesses - The case of customer relationship management.

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dc.contributor.author Stone, M.
dc.contributor.author Woodcock, N.
dc.contributor.author Starkey, M.
dc.date.accessioned 2009-12-14T16:45:47Z
dc.date.available 2009-12-14T16:45:47Z
dc.date.issued 2003
dc.identifier.citation Stone, M., Woodcock, N. and Starkey, M. (2003) The role of academics and analysts in misleading businesses - The case of customer relationship management. Journal of Database Marketing and Customer Strategy Management, 11 (2), pp. 121-134. en
dc.identifier.issn 1741-2439
dc.identifier.uri http://hdl.handle.net/2086/3110
dc.language.iso en en
dc.publisher Henry Stewart Publications en
dc.title The role of academics and analysts in misleading businesses - The case of customer relationship management. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1057/palgrave.dbm.3240213
dc.peerreviewed Yes en


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