Meet the parents: a parents’ perspective on product placement in children’s films.

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dc.contributor.author Hudson, S.
dc.contributor.author Hudson, David
dc.contributor.author Peloza, J.
dc.date.accessioned 2009-12-14T16:44:29Z
dc.date.available 2009-12-14T16:44:29Z
dc.date.issued 2008
dc.identifier.citation Hudson, S., Hudson, D. and Peloza, J. (2008) Meet the parents: a parents’ perspective on product placement in children’s films. Journal of Business Ethics, 80 (2), pp. 289-304. en
dc.identifier.issn 0167-4544
dc.identifier.uri http://hdl.handle.net/2086/3104
dc.language.iso en en
dc.publisher Springer Science + Business Media en
dc.title Meet the parents: a parents’ perspective on product placement in children’s films. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1007/s10551-007-9421-5
dc.peerreviewed Yes en


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