Integrated marketing communications.

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dc.contributor.author Pickton, David W.
dc.contributor.author Broderick, Anne
dc.date.accessioned 2009-12-14T16:43:57Z
dc.date.available 2009-12-14T16:43:57Z
dc.date.issued 2004
dc.identifier.citation Pickton, D. and Broderick, A. (2004) Integrated marketing communications. Financial Times/ Prentice Hall. en
dc.identifier.isbn 9780273676454
dc.identifier.uri http://hdl.handle.net/2086/3101
dc.language.iso en en
dc.publisher Financial Times/ Prentice Hall en
dc.title Integrated marketing communications. en
dc.type Book en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)


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