Integrated marketing communications.

De Montfort University Open Research Archive

Show simple item record Pickton, David W. Broderick, Anne 2009-12-14T16:43:57Z 2009-12-14T16:43:57Z 2004
dc.identifier.citation Pickton, D. and Broderick, A. (2004) Integrated marketing communications. Financial Times/ Prentice Hall. en
dc.identifier.isbn 9780273676454
dc.language.iso en en
dc.publisher Financial Times/ Prentice Hall en
dc.title Integrated marketing communications. en
dc.type Book en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)

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