Left brain marketing planning: a forrester research.

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dc.contributor.author Pickton, David W.
dc.date.accessioned 2009-12-14T16:43:49Z
dc.date.available 2009-12-14T16:43:49Z
dc.date.issued 2005
dc.identifier.citation Pickton, D. (2005) Left brain marketing planning: a forrester research. Marketing Intelligence and Planning, 23 (6), pp. 537 - 542. en
dc.identifier.issn 0263-4503
dc.identifier.uri http://hdl.handle.net/2086/3100
dc.language.iso en en
dc.publisher Emerald Group Publishing Limited en
dc.title Left brain marketing planning: a forrester research. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1108/02634500510624101
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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