Account planning – from genesis to revelation.

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dc.contributor.author Baskin, M.
dc.contributor.author Pickton, David W.
dc.date.accessioned 2009-12-14T16:37:55Z
dc.date.available 2009-12-14T16:37:55Z
dc.date.issued 2003
dc.identifier.citation Baskin, M. and Pickton, D. (2003) Account planning – from genesis to revelation. Marketing Intelligence & Planning, 21 (7), pp. 416 - 424 en
dc.identifier.issn 0263-4503
dc.identifier.uri http://hdl.handle.net/2086/3099
dc.language.iso en en
dc.publisher MCB University Press en
dc.title Account planning – from genesis to revelation. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1108/02634500310504250
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en


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