Branded entertainment: a new advertising technique or product placement in disguise?

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dc.contributor.author Hudson, S.
dc.contributor.author Hudson, David
dc.date.accessioned 2009-12-14T14:54:21Z
dc.date.available 2009-12-14T14:54:21Z
dc.date.issued 2006
dc.identifier.citation Hudson, S. and Hudson, D. (2006) Branded entertainment: a new advertising technique or product placement in disguise? Journal of Marketing Management, 22 (5/6), pp. 489-504. en
dc.identifier.issn 0267-257X
dc.identifier.uri http://hdl.handle.net/2086/3097
dc.language.iso en en
dc.publisher Academic Press en
dc.title Branded entertainment: a new advertising technique or product placement in disguise? en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/026725706777978703
dc.peerreviewed Yes en


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