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dc.contributor.authorHudson, S.
dc.contributor.authorHudson, David
dc.date.accessioned2009-12-14T14:54:21Z
dc.date.available2009-12-14T14:54:21Z
dc.date.issued2006
dc.identifier.citationHudson, S. and Hudson, D. (2006) Branded entertainment: a new advertising technique or product placement in disguise? Journal of Marketing Management, 22 (5/6), pp. 489-504.en
dc.identifier.issn0267-257X
dc.identifier.urihttp://hdl.handle.net/2086/3097
dc.language.isoenen
dc.publisherAcademic Pressen
dc.titleBranded entertainment: a new advertising technique or product placement in disguise?en
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1362/026725706777978703
dc.peerreviewedYesen


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