Brand meaning negotiation and the role of the online community: a mini case study.

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dc.contributor.author Broderick, Anne
dc.contributor.author Maclaran, Pauline
dc.contributor.author Ma, P.
dc.date.accessioned 2009-12-14T14:28:38Z
dc.date.available 2009-12-14T14:28:38Z
dc.date.issued 2003
dc.identifier.citation Broderick, A., MacLaran, P. and Ma, P. (2003) Brand meaning negotiation and the role of the online community: a mini case study. Journal of Customer Behaviour, 2 (1), pp. 75-103. en
dc.identifier.issn 1475-3928
dc.identifier.uri http://hdl.handle.net/2086/3090
dc.language.iso en en
dc.publisher Westburn Publishers Ltd en
dc.title Brand meaning negotiation and the role of the online community: a mini case study. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/147539203764935390
dc.peerreviewed Yes en


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